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I’ve found a lot of songs that I really like on TikTok, I think the nature of it just calls for a really interesting and weird stand-outish song.” As random as it is I think it puts some more power back into the artist’s and listeners hands, which is really interesting. I feel like before the industry could pick and choose which songs were going to be big more than they can now. “It’s kind of a romantic thing, I think TikTok has been cool for music in a lot of ways in that it’s just really disrupted the industry. What are your thoughts on music going viral through TikTok? The stars just have to totally align for something like this to happen.”

I was like, ‘oh that’s cool, there’s a trend going’, there’s these different people doing the same thing to it. A few days before, I was looking through all the videos people have made and I saw a few of what ended up being the actual trend. I saw on TikTok it was doing well and then within a couple nights it really shot up. But I guess it’s become this career-defining thing so it’s been really cool and awesome. I really didn’t have any high expectations for it. What was the moment like when you realised it was blowing up? So I was trying to release something that helped me and could maybe help other people feel a little bit better about everything.” That’s probably part of the point of the song in the first place back when they wrote it. I think that song can really mean a lot to someone who feels pretty down, I guess. It was pretty therapeutic to work on it and to really revisit that song. I felt like I just couldn’t do that at that time because everything was already so dark. A lot of my other music is pretty heavy for me and it’s really personal and darker. So it was about uplifting you as much as anyone else? It reminds me of the simpler time of riding in your mums car and going to soccer practice or whatever. Everybody was depressed and dreary and I remembered that song because my mum always used to play it in the car when I was a kid, if someone asked ‘what’s the most positive and helpful song you could think of right now?’, I felt it would always be that song. Then I was just back at home thinking, there’s nothing to do. I was supposed to be on tour, we did two shows and then the rest got cancelled. “I decided to cover it right after the pandemic really started shutting everything down in America. What inspired you to cover ‘Put Your Records On’ in the first place? NME caught up with Rutter to discuss his wild break and this juxtaposition. Quite the contrast to the soulful cover that brought the artist to the fore. The sparse and pensive lo-fi record brings together heartworn vocals and pensive keys with brutal fragility. Now though, Rutter operates as a solo outlet after his past members left on Mormon missions and he drifted away from the religion, something which has been a driving force in the emotionally dense indie-pop.Ģ019’s debut album ‘Her And All My Friends’ tackles some of those feelings from that turbulent period head on, including his girlfriend moving to college and emotions of loss and struggle. Pre-viral fame, Ritt Momney was a modest Salt Lake City based indie project taking their name from a tongue-in-cheek spoonerism on Utah’s Republican Senator and former Presidential candidate Mitt Romney, a moniker which stuck after a throwaway suggestion from an old bandmate. The trend rapidly spread and his version now boasts a whopping fifty million listeners on Spotify.

This particular viral surge came about when a user put the track over a makeup video on a TikTok, with a hastily done ten second makeup job transitioning into works of art that have had hours put into them. It was a move born out of the bleak misery of lockdown, meant simply to offer an uplifting escape for himself and listeners, but it also became career defining moment for the Salt Lake City artist. In April Jack Rutter cut loose from his usual introspective indie with a, er, cover of Corine Bailey Rae’s, ‘Put Your Records On’.